nearly 1.2 billion customers with purchasing power – an attractive notion for consumer goods providers. Brand affinity is increasing among the Chinese. Yet what drives China’s consumers? What are the regional differences? Insights into strategic target group …
Roland Berger Strategy Consultants‘ internationally acclaimed „think:act“ publication series plays a major role in the company’s position as a thought leader. The publications (think: act, think: act CONTENT, think: act BOOKS) address top-notch decision makers in international business, science and politics. The publications‘ primary goal is not conveying the consultants‘ messages to the target group; instead, the publications themselves are the message. This approach has earned think:act a number of international Media Awards: the Astrid Award, the Mercury Excellence Award and – several times – the Best of Corporate Publishing Award.
Ulrich Erik Hinsen