sometimes you need a little push. Two leading US academices say that small pushes in the right direction can overcome people’s natural inertia and bring about large-scale social change; they call this effect nudge theory. Barack Obama is a big advocate of nudge theory, and it is catching on in companies …
Roland Berger Strategy Consultants‘ internationally acclaimed „think: act“ publication series plays a major role in the company’s position as a thought leader. The publications (think: act, think: act CONTENT, think: act BOOKS) address top-notch decision makers in international business, science and politics. The publications‘ primary goal is not conveying the consultants‘ messages to the target group; instead, the publications themselves are the message. This approach has earned think:act a number of international Media Awards: the Astrid Award, the Mercury Excellence Award and – several times – the Best of Corporate Publishing Award.
Ulrich Erik Hinsen