emerging markets, with their rapidly growing consumer populations, have turned into a vast laboratory for innovative and revolutionary business models. This allows companies to penetrate huge new markets of low-income and emerging middle-class consumers who were long ignored by companies selling products and services developed for established Western markets. But exports alone are no longer enough. To win over customers in emerging markets, companies have to tailor products to their wishes and needs. This will open up new and unexpected market opportunities around the world. Our interview partner is Mr. Diogo Granate, a Principal in the Jakarta office of Roland Berger Strategy Consultants and an expert on Southeast Asia and its growing markets.
Jakarta is the capital of Indonesia, whose economy currently is one of the brightest performers in Asia. It grew by 6.2% last year and the government aims for a growth of 6.8% in 2013. Indonesia has a growing middle class, making it a hotbed for innovative business strategies in an emerging market. „Companies must move fast in order not to miss the train,“ urged Granate.
Learn more about business-model innovations in emerging markets in the latest edition of think:act CONTENT on Hot Markets, now available for download on the RB Kiosk on iTunes.