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Scenario-based strategic planning | Developing strategies in an uncertain world

Dear Audience, in a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environments. Traditional methods of strategic management often fail in this context. Therefore, Prof. Dr. Burkhard Schwenker and Professor Dr. Torsten Wulf (Center for Strategy and Scenario Planning at the HHL Leipzig Graduate School of Management) present their new book in which scenario-based planning is described as an effective method for dealing with the given uncertainty.

Prof. Dr. Torsten Wulf | Scenario-based strategic planning

Prof. Dr. Torsten Wulf | Scenario-based strategic planning

„The challenges that managers are facing has changed over the last few years. […] Traditional tools of strategic planning are in most cases not really adequate for this kind of environment anymore, what is needed is not only to plan for just one direction, one strategic path, but rather […] a possibility to react to changes, so called flexible strategies. And that is something that we want to provide with our approach scenario-based strategic planning.“, explains Prof. Wulf.

The new concept, however, is embedded in strategic planning and provides ideal tools to reduce complexity and make projects more efficient. This innovative approach was developed by Roland Berger together with the HHL Leipzig Graduate School of Management’s Center for Strategy and Scenario Planning.

Contact Professor Dr. Torsten Wulf / Kontakt zu Professor Dr. Torsten Wulf:

Ulrich Hinsen | ManagementRadio